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Dualit’s Fairtrade Commitment

Here at Dualit, sustainability and ethically sourced products are of the upmost importance. Our Managing Director, Leslie, and his son, Alex Gort-Barten, take pride in supporting sustainable initiatives - from reducing waste with our repairable Classic Toasters and Kettles, the patented EcoPress Aluminium Capsules Recycler and our industrially Compostable+ Coffee Capsules, to giving back to society and the workers that bring our products to life. One such initiative is Fairtrade - "Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world."¹ Fairtrade is a global movement that is represented by the Fairtrade Foundation and works directly with businesses, consumers and campaigners to make trade fair.

Dualit’s Fairtrade Commitment

What Does Fairtrade Do?

Fairtrade sets social, economic and environmental standards for both the companies selling Fairtrade products and the farmers or workers that produce the goods we know and love to offer protection from exploitation and poor working conditions. This includes providing stable income, food security, reducing risks and vulnerability and promoting healthy work environments. Their mission is to connect disadvantaged farmers and workers with consumers, promote fairer trading and empower farmers and workers to combat poverty and take greater control over their lives.  

How Does Fairtrade Work?

Fairtrade requires companies to pay sustainable prices for ingredients, materials or goods, "tackling the injustices of conventional trade, which traditionally discriminates against the most vulnerable."¹ Companies ensure that produce is bought at a minimum Fairtrade Price, plus an additional Fairtrade Premium to invest in business or community projects that further support the workers. Companies that use 100% Fairtrade certified products are then permitted to use the Fairtrade logo on packaging to let consumers know that their product directly benefits Fairtrade communities.

How Does Fairtrade Support Sustainability?

From improving living and working conditions, to protection from climate change and improved productivity and quality, Fairtrade supports sustainable practices across the board.

The Fairtrade Minimum Price provides a safety net for farmers, resulting in improved cash flow and more stable incomes that helps them to plan and save for the future. It also works to offers better food security as a stable income means that workers can invest in new business ventures and personal projects, such as generating alternative food sources - including growing their own crops.

The Fairtrade Premium also enables farmers and workers to invest in their communities to improve access to basic services, like running water and sanitary blocks. Communities are greatly involved in determining their needs to identify where the money can have the greatest impact.

Fairtrade Standards also aim to protect the workers in several ways: it ensures that they are given a safe working environment, the right to join a trade union and negotiate with their employer on wages and conditions, preventing exploitation, discrimination and greatly reducing on site risks. Furthermore, they ensure that employers to comply with training requirements, sustainable production practices and improved quality guidelines so that they become more reliable suppliers and stable business partners.

Fairtrade believes the role of women in agriculture needs more visibility, recognition and value, and that gender equity is important to social sustainability. Businesses. The Fairtrade Standards contain compliance requirements to enable women to gain access to and control of resources. For example, in 2012, the Fairtrade Kabng'etuny Coffee Farmers' Cooperative Society launched a coffee bush transfer model from husband to wife or father to daughter, enabling women to own coffee assets for the first time. At least 50 coffee bushes per household were transferred from men to women and by early 2018, the women were generating an independent income from coffee farming and introduced a women-owned brand in the local market: Zawadi Coffee.*

Dualit and Fairtrade

Almost all of Dualit's Coffee Capsules are Fairtrade certified, meaning our coffee is certified and sourced from 100% Fairtrade producers of the finest Arabica and Robusta beans. This includes both our well-loved Aluminium Capsules and our range of Home Compostable Capsules. By purchasing our Fairtrade coffee capsules, you make the choice to support the farmers and workers that help to bring our coffee to life.

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¹Sourced from the Fairtrade Website:

* Sourced from the Fairtrade 2020 Impact Report

⁺Suitable for industrial composting through authorised food waste collection schemes.